You might image that having a business automatically makes you really hungry for success.
BUT IT DOESN'T.
Time and time again I talk to women who are waiting for the magic wand to sprinkle them in success fairy dust so they have dream clients clients to turn up at their door, throwing money at them.
Because business should be easy right?
Ok, so the magic wand was a slight over exaggeration. Let me explain.
There are a lot of women out there who are being quite passive instead of active in creating their business dreams.
I have previously said, HOPE IS NOT A STRATEGY.
Yet hope was the main energy of their businesses.
- I hope I get a new client, which is lovely but totally lacks energy right.
- But sales are icky, I cant call people and ask them to work with me.
- I don't want to bother my list with too many emails and too many offers.
Super passive.....
BTW, if you want to watch a video on this topic, click the image below. Otherwise read on.
And I get it.
Life is busy and many of my clients also run the house hold, look after kids and feel like they need 36 hours in a day to get everything done.
So let's make the time spent working on/in the business the most profitable and productive it can be.
My client came to me recently and said she was tired of waiting for sales to come to her. She was posting consistently in both groups and on her page, she was getting great results with the clients she had but it wasn't moving fast enough.
I asked her what different action was she prepared to take to mix up the results?
So we came up with a plan.
- Reconnect with former clients on the PHONE
- Send out a no brainer offer to her list
- Redefine her niche even more to make her copy MORE punchy.
Suddenly she went from being passive and hoping people would see an offer and sign up to being very active.
He knew copy really helped her find more prospects, it also helped her see who was never going to be her client and she felt fired up about her business again.
Choose ACTIVE. It feels great!
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